Funnel Insights
1. High Drop-off at Initial Stages
The most significant drop-off occurs from the Awareness to Interest stage. This indicates a potential issue with the website’s ability to capture and maintain visitors' attention. Improving the website’s content, user experience, and engagement strategies could help mitigate this drop-off.
2. Drastic Drop-off from Interest to Consideration
There is a drastic drop-off from Interest to Consideration / Cart. This suggests that while visitors may find the content engaging, they are not motivated to add items to the cart. Possible reasons could include:
- Non-competitive pricing
- Lack of clear calls to action (CTAs)
- Unappealing product presentation
- High shipping costs or lack of clear shipping information
Addressing these areas can encourage visitors to move to the next stage of the funnel.
3. Extremely Low Checkout and Payment Progression
Only a few visitors progress to the Checkout stage, and none complete the Payment stage. This critical drop-off could be due to:
- Complicated or lengthy checkout process
- Lack of payment options
- Security concerns
- Unexpected additional costs during checkout
Streamlining the checkout process, offering multiple payment options, ensuring security, and being transparent about costs can help improve this conversion rate.
