Offering discounts and coupons is a powerful way to attract more customers and boost sales. Start by defining your objectives and choosing the right type of discount, such as percentage discounts, fixed amount discounts, or free shipping. Create clear and compelling offers, promote them through email marketing, social media, and website banners, and track the performance to understand their effectiveness. Continuously optimize your strategy based on data and customer feedback to maximize the impact of your discount and coupon campaigns.